Digital Transformation is important for large as well as small businesses. This message is delivered clear from all experts, speakers and articles you read about how business can keep competitive and relevant as the world is becoming more and more digital. However, what is not clear is many business owners and leaders are unaware of what digital transformation means?
Do we just need to make a website and start marketing on digital platforms and social media? Or, what does the digital transformation actually consists of?
So, what is Digital Tranformation?
The digital transformation looks different for every company. In general, digital transformation is about integrating digitalisation in every aspect of the business resulting in changes to how businesses operate and how they deliver value to customers.
When the fundamentals of business change, the whole culture within an organisation changes. The culture of the company must be willing to follow the transformation process that the organisation wants to change. This means that the culture will have to challenge the status quo, experiment often and get comfortable with failure. It might also mean that the business might have to say goodbye to some of the processes that used to be a big part of the company because new and better practices have to be implemented.
What Are Digitization, Digitalization, and Digital Transformation?
Why digital transformation is important?
There are many reasons why digital transformation is important, but the most known one is that you need to go digital to stay competitive.
Digital transformation propels your business and organisation forward. Business of all size from early startups to global enterprises choose digital transformation not only to scale improvements, but also drive significant change and embrace the digital age.
There are many reasons –
“Businesses do not transform by choice because it is expensive and risky. Business goes through a transformation because they have failed to evolve.” – Howard King
This is not enough to convince you, but there are many reasons to consider it:-
- Your competitors are doing it
- It will make you more profitable
- It will make you more efficient
- Your customers will thank you.
What does a digital transformation look like?
Digital transformation varies a lot from organisation to organisation. The most common thins to look into when working with digital transformation is:
- Customer experiences & their journey
- Operational agility
- Culture & leadership
- Workforce enablement
- Technology integration
What are the benefits of digital transformation?
Use technology effectively, whether using Cloud platform or moving to serverless computers or using global network on internet infrastructures.
Use new tools and applications to manage huge amount of data that is coming from your customers, vendors or suppliers.
Smarter data analytics with advanced tools to get insights of your data
Solve business problems
Implement new digital technologies and modernise the process to quickly solve the problems related to business operations and interactions with customers
Realise cost savings
Use digital tools to streamline processes and identify top performing and low performing areas of the business.
Digital & Beyond has more than 8 years of experience in web application development and digital marketing. We have in-house digital transformation team with experienced and skilled digital transformation consultants. Our digital transformation team keep learning about digital transformation through courses and conferences to make sure to always be updated to the newest trends in the market.
Want to discuss how digital transformation is relevant for your company?